Our values


We will be known for pushing the market forward through a focus on design, the environment, and user-friendliness. We will dare to go a little further and challenge existing distribution channels, norms, and methods.


We will keep our finger on the pulse of what concerns our dealers and consumers, providing inspiration to our end customers. We will maintain the closest relationships with our priority partners, and challenge ourselves and each other for further development.


We aim to run a profitable and long-term business while being committed to the long-term well-being of both employees and partners.


We will be a trustworthy partner and stand by our promises. Our products will always have undergone all the tests the market requires, and they will always deliver – preferably exceeding expectations.